Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He has over three decades of corporate and academic experience. At United Spirits (now Diageo India), he played a significant role in creating some of India's most recognized, beloved and enduring alcohol brands that include McDowell's Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He later became the president of J.K. Helene Curtis Ltd, where he re-energized the company and the deodorant category by relaunching Park Avenue deodorant as a perfume. Today, 'perfume' has become a generic benefit for the deodorant category. Since 2008, he has directed his focus towards teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and SP Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes-Benz Research Centre and Reliance Industries, among others. Throughout his career, his writings have appeared in various publications, including Outlook, the Telegraph, Mid-Day, Business Standard and Mint. He lives in Mumbai with his wife, Shaily, and their son, Kautuk.
