David J. Schwartz

David Joseph Schwartz, Jr. (March 23, 1927 – December 6, 1987) was an American motivational writer and coach, best known for authoring The Magic of Thinking Big in 1959. He was a professor of marketing, chairman of the department, and Chair of Consumer Finance at Georgia State University. Born‏: ‏David Joseph Schwartz, Jr. March 23, 19... Died‏: ‏December 6, 1987 (aged 60