Essentialism: The Disciplined Pursuit of Less

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Essentialism: The Disciplined Pursuit of Less بقلم غريج ماكييون ... Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ‘We can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time'. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great

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غريج ماكييون غريج ماكييون

Greg McKeown is a business writer, consultant, and researcher specializing in leadership, strategy design, collective intelligence and human systems. He has authored or co-authored books, including the Wall Street Journal Bestseller, Multipliers: How the Best Leaders Make Everyone Smarter (Harper Business, June 2010), and journal articles.

Originally from England, he is now an American citizen, living in Southern California. Greg holds a B.A. in Communications (with an emphasis in journalism) from Brigham Young University and an MBA from Stanford University.

The World Economic Forum inducted Greg into the Forum of Young Global Leaders.

Greg is currently CEO of McKeown, Inc., a leadership and strategy design agency. He has taught at companies that include Apple, Google, Facebook, Salesforce.com, Symantec, Twitter, and VMware. Prior to this, Greg worked for Heidrick & Struggles' Global Leadership Practice assessing senior executives around the world. His work included a project for Mark Hurd (then CEO of Hewlett Packard) assessing the top 300 executives at HP.

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