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Why We Build بقلم Rowan Moore ... In an era of brash, expensive, provocative new buildings, a prominent critic argues that emotions-such as hope, power, sex, and our changing relationship to the idea of home-are the most powerful force behind architecture, yesterday and (especially) today We are living in the most dramatic period in architectural history in more than half a century: a time when cityscapes are being redrawn on a yearly basis, architects are testing the very idea of what a building is, and whole cities are being invented overnight in exotic locales or here in the United States. Now, in a bold and wide-ranging new work, Rowan Moore-former director of the Architecture Foundation, now the architecture critic for The Observer-explores the reasons behind these changes in our built environment, and how they in turn are changing the way we live in the world. Taking as his starting point dramatic examples such as the High Line in New York City and the outrageous island experiment of Dubai, Moore then reaches far and wide: back in time to explore the Covent Garden brothels of eighteenth-century London and the fetishistic minimalism of Adolf Loos; across the world to assess a software magnate's grandiose mansion in Atlanta and Daniel Libeskind's failed design for the World Trade Center site; and finally to the deeply naturalistic work of Lina Bo Bardi, whom he celebrates as the most underrated architect of the modern era. Just published in the UK, Why We Build is already being hailed as a vibrant new classic: "Moore's writing is lively and engaging, his language straightforward, his case studies unpredictable and instructive. . . . Moore certainly knows how to make these sacred monsters come alive on the page." -The Evening Standard (London) "Mischievous . . . [Moore] has a lot to offer those who like verbal flexibility and thought-provoking aphorisms. . . . Elegant and witty, with a sometimes eighteenth-century sensuality, this is a hard-hitting book with great panache." -The Daily Telegraph "Elegantly written. . . . What Moore explores with insight and wit [is] the DESIRE to build. The emotions carrying it. The drive for beauty, monumentality, display, a kind of immortality." -The New Humanist "[A] fresh analytic approach [that is] engaging, outrageous, wise, very probably true and rather important ." -Country Life Readers will never look at architecture the same way again.

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Rowan Moore Rowan Moore

Rowan William Gillachrist Moore (born 22 March 1961) is an architecture critic.
Moore was born on 22 March 1961. His brother is the journalist, newspaper editor and Margaret Thatcher's official biographer Charles Moore, Baron Moore of Etchingham, and his grandfather was the second Baronet Moore, Sir Alan Hilary Moore.
Rowan Moore's parents were Ann (nee Miles), who was a county councillor for the Liberal Party in Sussex, and Richard Moore, who was a leader writer for the national newspaper the News Chronicle and political secretary to the leader of the Liberal Party. He unsuccessfully stood for a seat as a Liberal MP at several general elections.
Moore was educated at Westminster School and St John's College, Cambridge, where he studied architecture. After briefly practising, he turned to journalism. He was editor of the architecture journal Blueprint, architecture editor of the Evening Standard and also wrote for The Guardian.

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