Good Habits, Bad Habits: The Science of Making Positive Changes That Stick

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Good Habits, Bad Habits: The Science of Making Positive Changes That Stick بقلم ويندي وود ... ‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit. What if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to achieve your goals? Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit. And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. Professor Wendy Wood is the world's foremost expert on habits. By drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek. Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

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ويندي وود ويندي وود

Wendy Wood is a UK-born psychologist who is the Provost Professor of Psychology and Business at University of Southern California, where she has been a faculty member since 2009. She previously served as vice dean of social sciences at the Dornsife College of the University of Southern California. Her primary research contributions are in habits and behavior change along with the psychology of gender.
She is the author of the popular science book, Good Habits, Bad Habits, released in October 2019. This book was featured in the Next Big Idea Club and was reviewed in the New Yorker

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